Alrighty today saw me hit up more of the music parties than some of the panels.  I wanted to go to a songwriting panel but they A) moved it on me and B) ended up cancelling it.  Oh well.  What I've learned down here more than anything else is that you just need to keep moving.

The one event I did make was the Ableton Live demo.  Basically, the product guy from Ableton Live showed off some of the cool features of the program.  What I learned was not only does Ableton do a great job of layering live elements, but it can also switch to a linear view to edit in a more traditional DAW style.  I also got some info about the APC40  and will be doing some research on it when I get back.  That's about it for the panels today.  Check my music blog for the show run downs.

Alrighty, the Interactive portion is done, but I'm still going strong.  Please head on over to Helping Zero Knives Enter You, my music blog, for a roundup of what music I'm checking out for SXSW.  In the meantime, I'll be blasting the panels I will attend during the day before rocking out at night.

The only panel I made yesterday talked about how people will listen to music in 2020.  Some representatives from SoundCloud and Last.fm were there as well as some other music industry types.  They talked about how streaming is the big uptake now.  They were quick to point out that it will fall in line with a preference rather than a dominating choice.  The question of money came up not only for streaming but also for terrestial radio and it provided for some heated discussion.  I can know see the point of of view for charging radio stations to pay for per play licensing like interent radio.

So that's about it.  The music yesterday was awesome and I encourage you to check out this blog as well as my music blog to follow along.  Peace!

Day 5 of this mish mash of culture here in Austin and SXSW left me experiencing a true intermission.  The Ineractive portion winded down while the Music portion is winding up.  I took the opportunity to head out the lobby and get myself a drink.  Speaking of drink, the early morning rain scared us from walking to SXSW and we ended up taking a cab to catch the afternoon's events.  Even though I had a small number of panels, it ended up being very beneficial and marked a great transition to the Music portion of the show.   Oh, and the closing party rocked.

The previously mentioned rain held us up big time in the morning.  Combined with the wickedly awesome Computer Blip Blop Bull@#$% party we were rained on from last night, and this guy had the beginning of a small chest cold.  So we piled into the car and now I'm currently rocking the Zicam and Airborne.  Works every time.  So, after an hour or so of blogging and recovery, we hailed a taxi via phone and headed to the convention center.

The first stop of the day marked my first keynote address.  Me and my lovely girlfriend got a prime seat to watch Daniel Ek talk about his UK only music app, Spotify.  Not many people knew of this service before and when the demo went through, the oohs and ahhs confirmed it.  Ek talked about the liquidy of music and developing a platform that handles the fragmented liquidy of the music industry.  We also got a chance to check out a live demo of the new Spotify running on an Android phone that Sony was putting out.  The keynote informed and entertained and I'm glad we had a chance to get an overview of an app that will definitely give iTunes a run.

Next up was a quick panel on mobile advertising.  Now, I'm not the advertising guru, but being that I'm here to check out all thinhs mobile app development, I needed to see some business views revolving around it.   So Dennis Crowley from Foursquare fame and a representative from Mocospace (the original guy couldn't make it) talked about strategies they employ to get business to do ad buys for their phone apps.  What I got from Mocospace's talk was how traditional mobile apps work with companies to do targeted ads based on demographics for mobile phone users and using the platform to do some media promotions as well.

Crowley's side of it was fascinating.  Foursquare created a new platform that behaves its own way.  So they sell ads, while they are in the middle of figuring out their business model, in a non traditional way.  Crowley also talked about how they have very little in terms of resources going toward sales reps.  The reason is that the users of the app are pushing the local business to do the Foursquare based specials.  So one hand, I got a view of advertising on a traditional model and on the other I got to peer into how a new platform evolves its advertising model.

The final panel for my Interactive portion was perfect for transitioning to the Music.  I sat on the Remixing for the Masses panel ran by Paul Lamere from EchoNest.  If you don't know who he or the company is, go chekc out the More Cowbell app and come back.  So Lamere started out the panel talking about the differences between remixing, sampling, and mashups.  Girl Talk was the apex of these methods and we got to see a quick video of how he does it.  He then asks, how can that be made easier?  With the stuff he showed off from EchoNest, I believe that it will be.

Lamere demoed what EchoNest software can do in terms of combining Digital Signal Processing and Natural Language Processing and producing new ways to cut up software.  He showed off using some Python code to select the first bar of a song and cutting it out without degradation.  He showed that they can take each beat and flip it in reverse piecewise.  I saw him combing audio and video to select the vocals of a Nickleback song and place them in the same song to make it sound the same.  I could go on with the rest but I gotta say you have to check it out for yourself.  And, yes, they have a live performance version in their labs.

After the panel, we had the opportunity to check out a real movie for the Film portion.  Skeletons is the Scottish version of Being John Malkovich.  It had an endearing quality while not being to goofy or silly.  Check it out when it comes out in your town.  Then we headed out to the Mohawk for the Media Temple and SXSW Interactive closing party.  Hey, when you have free PBR tall boys and some kick ass Alt-Mariachi music, you know it's a good time.

So that's it.  That was the Interactive portion.  What did I come away with?  Well, discovery was the goal and I laid my eyeballs on so much that I more than fulfilled that requirement.  I have tons more work to do when I get back because of it.  Awesome!  So now comes the time to celebrate by hitting up the Music portion.  I'll talk about some of the days events here, but I will also hit up music information on my music blog.  Keep tuned.

Okay, so I kicked this one off a little later than usaul, but that's because I logged in the fullest day so far here at SXSW.  The official tally is 6 panels, 2 happy hours, and 1 wet party.  I'm a little under the weather this morning but that's due to the massive amount of stuff that I and my lovely girlfriend did and the rain storm that hit us last night.  Don't fret, however, we are taking it easy this morning and heading back down to the convention center to try and make a couple of more panels and keynotes on the last day of the Interactive portion of SXSW.  There's much to go over, so I'll try to make it condensed.

First off, we are very proud that we actually made a 9:30 session.  Due to the schedule plus daylight savings and such, we ended up missing some of the opening day panels.  The first one saw me hit up Jake Marsh, a developer that did ShopSavvy, talk about porting your mobile applications across multiple platforms.  With a comic book analogy, he described the plusses and minuses of each mobile platform.  What I came away with on this panel was that if you want to do multi-platform development then you should build for each platform instead of one consistent code base.   It will be much quicker to start from scratch as well.  Since each platform has its own UI style, you gotta build toward it.

The next panel say Dries Buytaert, the founder of the CMS Drupal, talk about how awesome Drupal was.  Seriously, half of the talk went over how lame it was to build content for the web.  The other half was Buytaert telling us that Drupal solves all of the problems.  I've rolled out Drupal to multiple clients.  I know how awesome it is.  I really didn't need examples of other site usage.  Someone did ask about Drupal 7 and it seems to improve on much of the drawbacks of Drupal.  We're talking usability, multiple database support, and other things.

I skipped over to the Courtyard next to hear a talk about open sourcing consulting models.  What I expected was strategy in selling open source to your clients.  What I got was strategy into open sourcing more than just your software.  Internal processes, hourly rates, and other items were talked about by Alexandra Samuel and how it helped their consulting company.   It was really engaging to think about open sourcing processes and focusing on execution.  Plus, due to the group talk nature of the panel, I got to hear how some consultants charge with open source software anyway.

Monday's keynote with Ev Williams of Twitter did not seem so exciting to me, so I skipped it.  I headed upstairs to hear a talk about pre and post production for game audio.  I have not been exposed to anything in the video game industry so this was my first stab.  I have a bunch of music software and to hear Alexandar Brandon talk about the latest game engines and process to mirror the game dev side of things was pretty cool.  He even suggest use source code control for audio files to help.  Apparently I need to check out Real Time Mixing for games as well too.

Next up saw an Objective-C crash course and demo.  I am not an iPhone developer so I had no clue how complicated the syntax was for iPhone development.  Joris Verbogt blew through some basic information on Objective-C as a language.   He went through it pretty fast and I'm fairly sure I got all of it down.  Then Verbogt showed off a demo.  After all of information and demoing, I still am unsure just how to develop for the iPhone.  Well, plus I need a Mac to do it.  The last panel of the day helped contrast between this and what I can do in terms of development.

The last panel of the day was a real treat.  Jonathan Stark of Stark Consulting went through a process that web developers could use to built almost native-like apps for the iPhone.  Stark first demoed jqTouch, which is a jQuery library designed to emulated the browsing behavior of the iPhone.  What does that mean?  It means the transitions, buttons, and animations on the iPhone can be used on a web browser.  Next up he talked about PhoneGap.  PhoneGap is a library of code used to setup an encapsulated web server as a native app.  You can drop your web code into an exposed www directory and build natives apps with only web technology.  Many oohs and ahhs from this one.  It was fantastic.

So after all of that, there was still some more stuff to do.  I popped into the Wired Magazine's mixer afterward to meet up with my girlfried.  There we had a nice conversation with a guy from the Nonprofit Technology Network.  He definately out does me in terms of passion.  Oh, I also won a pretty sweet schwag bag there.  I got a bunch of clothing stuff and an iPod Touch!  Looks like the schwag bucket will pay for the trip.  After a quick bite at Serrano's we headed to one of the must do parties for SXSW.

My girlfriend and I love the Found Footage Festival and when we heard they were throwing a party at SXSW, we were instantly sold.  So we headed out to Club Deville to be first in line for the festivities.  We met Nick and Joe there and even got their autographs on a crappy video they did!  They had a hard time setting up the projector for the rocks outside, but the rain that started pouring stopped that and pushed us indoors.  We stuck around for most of the party and headed back.  Nick and Joe were great in person and we're stoked about seeing them again in Lawrence.

The fourth day of SXSW was by far the best one so far.  I learned so much in new technology trends and techniques.  The fill of schwag is over capacity.  We actually got into parties and met one of our heroes in bad movie comedy.   This day reminded me just how awesome life can get.  Everything that I identify with in terms of life and career converges here in Austin.  It's not even half over and it's totally worth it.

As you may have realized from the sidebar on the right hand side, I'm SXSW bound!  This will be my first time heading down to Austin, Texas and mingling with the technological, film, and musically inclined.  SXSW is somewhat of a long time dream of mine and starting tomorrow it will be fully realized.  Much of what I'm interested in both personally and professionally intersects with all of the different aspects of SXSW.

For the Film portion, I'm into seeing the movies that pull me back to my high school days.  During the late 90's, I watched movies all of the time.  I would head to the now defunct Video Library out in Lenexa and pick up a movie 6 pack for the weekend then veg out on the couch.  After awhile, I got to the point where mainstream movies just weren't enough.  I wanted to see the influence of great directors and actors, I wanted to see off the beaten path movies, and I wanted to tap into an underground that couldn't otherwise be known if it weren't for the 5,000 plus title Video Library sported.  It was an age of discovery for me.  I hope to relive that with the Film portion.

The Interactive portion is all about cutting edge technology and more importantly how it affects people.  Most people come away from this event with more than just the latest, hip social media trend.  Workshops are all over to walk through attendees on some of the best practices in development or the latest methods to integrate bleeding edge tech.  New technology will be on display as each big player brings out the best they have to offer.  This is the meeting of highly proficient minds and what spins out from that collaboration and networking can be something special.

My passion for technology and how new ideas affect people and hopefully improve their lives came from my college days.  I used to work in the only profitable division at Kansas State besides the athletic department:  the distance education department.  Because of the money we made, we got to preview and implement tech before it saw the light of mainstream.  We're talking smartboards and video captured lectures using carts, cameras, and computers.  I always remember the impact it on the teachers utilizing that tech to help teach their content.  Hopefully,  I will see what new items (more than likely in the mobile realm) that will help people and their daily lives down in Austin.

The  Music portion speaks for itself.  Whereas the Interactive portion's sessions usually start around 9am, the Music portion's sessions start at 1pm.  The brunt of the showcases won't end until the last encore song bleats out over the PA system at around 2am.  It's all about bands and musicians coming together and sharing their voice.  On top that, they will share the methods and discuss topics on how to best use their voice.  The collective voice for SXSW will hear over 1000 bands joining in the song.

I've always been trying to find my voice.  Whether it's in technology, music, or just my day to day actions.  I sport a decent amount of music equiptment that grows each day, but I've never found it sounding right to me.  Morever, I've also found it hard to share my voice with other people.  Courage will always be a hard thing for me.  I'm thinking that a chorus of over 1000 other bands may just help me join in and sing my song.  What better way to find my voice?

Half the fun of finding my voice is the path I take to get it..  That path leads me to SXSW.  Most of what I identify with will be represented in some form down in Austin.  I'm lucky enough to go down there and take part.  What do I hope to accomplish?  I want to start a new age of discovery.  I want get my hands on new technology to help others.  I want to mix with peers and jam out with them, whether it's tech, film, or tunes.  Most of all, what I want to do on this trip is to bring back fresh inspiration and make some new friends.

This is a great opportunity for me to mix with like minded people and I'll be bubbling up the better things from the event right here.  I'm going to do my best to document much of the road trip and the conference so be prepared for an onslaught of content.  Please feel free to share with me what you think.  If you are going down there, hit me up and let's have some fun.  SXSW is like Mecca to me, even though I've never been and I don't pray toward Austin every day.

While I was going through the twitter round up, I couldn't help but notice that the semantics used to address other tweeps include the @ symbol.  That got me thinking about how the @ symbol shows up not only on some web services, but also email, blog comments, and even in the Getting Things Done methodology.  I also recalled someone saying that the German name translated to "monkey tail" instead of the widely used "commercial at."  After some research, I discovered where the ubiquitous nature of the @ symbol symbol fits and where it potentially could grow.

To get a good handle on the @ symbol, we need to look back and see where it came from.  Not much is known of the exact time it showed up, but different theories all point to the @ symbol used to represent something more efficiently.  An Italian merchant used it to give it a name for a certain quantity of jar stuff.  Another story is that monks used it to combine the word at to one letter.  How verifiable each origin is seem irrelevant.  The point is that the @ symbol makes things more efficient.

The @ key showed up on the typewriter then IBM keyboard.  It's called commercial at because of what accounting institutions use it for.  It's in the ASCII set.  What's even crazier are the names.  A monkey tail and elephant trunk and the like.  Some countries call it another animal.    There's always some lore for the @ symbol.  There is a special meaning between languages.

The @ symbol took on another meaning in 1972 when Ray Tomlinson used it for the very first email address.  He was looking for something to point a message to a machine.  Since the @ symbol literally meant at or commercial at, it seemed like a logical placement.  So he fired up some code and thus began the use of the @ symbol in electronic communications.

Today we see the @ symbol used in a couple of different communication contexts.  We of course use it for the email address.  But now we can use it for comment replies in message boards.  We can use it when we designate a user on a machine.  In some other cases, it can be used to address others individually in email messages to groups.  More importantly we can see its use blowing up on Twitter.

When I mentioned contexts, it opened the door to the @ symbol's use in the Getting Things Done methodology.  David Allen created GTD as a task management/productivity system.  Part of what he preaches is the use of a Next Action list.  With each list you can group actions to locations and other objects.  The system is agile enough to account for multiple lists of actions designated by a noun.  He suggests the @ symbol for these special lists while organizing so it can show up first in the folder listing on a computer.

The great thing is the suggestion also helps marry the @ symbol with the context with which it precedes. Now you can have lists for @Home or @Office or @Phone if you need to call somebody.  While originally it was a listing workaround, now the @ symbol has more an integral role for context definitions on GTD.

We are beginning to see patterns develop at how the @ symbol is taking on a powerful role in communication.  We are seeing the @ symbol used to tie context not only to locations, but also to people.  Where in GTD you have a location, now with Twitter or email addresses you have a person.  The use of the @ symbol is becoming a gray area of distinction between a person and a place.  The  word after the @ symbol is the noun.

Now you can see where the action or verb takes place.  In GTD you have an action to do at a place or context, now you can send a message or 'tweet' to a person.  When you're responding to someone else that drops a comment in a blog post, you are responding @ the user.   When you see a tweet pop up and you are compelled to respond, you type out @ and the user name to respond to their post.  What does this mean?

This paradigm shift of acting on a noun shows the idea of a context is more prevalent than ever.  The lines have blurred between machines and people.  There is a singular unifying context for people now.  Because of that, there is more consistent applications across different media and communication.  What this roots down to is better organization for social organization.  I can email guy@aplace.com or just twitter @guyplace or note in my system to call @gplace in my @Communication list.

The more use that comes from it, the more common it will be.  Even Twitter founder and CEO Ev Williams talked about how the @user response wasn't in the design of Twitter to begin with but that it naturally bubbled up from the community use.  The paradigm naturally evolves to what we are most comfortable using.  In Twitter Ev saw that and responded by giving it more meaning within the Twitter ecosystem.

Where can this take us in the future?  Perhaps there will be a time where a service will be attached to a user on the domain.  So if you email me at mike@hoketronics.net, you may actually send it as email@mike.hochanadel@hoketronics.net.   Or if I'm not there it could be forwarded to twitter@mike.hochanadel@hoketronics.net, or phone@ or facebook@ or myspace@ and so on and so forth.

My initial thoughts lead me to what the open ID folks are doing (save that for another research post), but I'm not sure if they've incorporated this simple,  powerful, and  NATURAL paradigm of using to the @ symbol to address nouns.  Hopefully they will.  But what we can see is that the use of the @ symbol to address nouns will grow stronger and will almost become subconscious.  What great leaps and bounds we have come from a silly little monkey tail.

The Songbird bird project kicked off in response to the closed sourced media players dominating the choices serious music fans could make.  In the spirit of Firefox, they developed (using Mozilla's rendering engine) a media player that also browses the web much like Firefox.  What that introduced were new channels of music discovery and collaboration.  It was a good idea to start with and we're now starting to see a solid base with which other services can build from Songbird.

This took forever on my 300,000+ catalog

Songbird still has some work left, however.  It seems the goal for the project is to get to the heavy music enthusiasts first and let it float on down to casual music fans.  Importing large libraries and working with them should be a top priority.  For each point release, it seems with my library, which tops 3 digits in gigabytes, Songbird struggles during the initial import and thereafter.  Yes it's a lot of media to work with but if they want to top my current use of Winamp, they need to resolve that real soon.

The other issues I've experienced are somewhat trivial but nagging nonetheless.  They dropped PPC support for the Mac after the 0.7 release, which hinders me because of the Macs I still have running around at home.  Songbird has issues switching between the main view and the mini player view.  Lastly, podcast support is absent in the 1.0 release.  The only, seriously the ONLY, reason I use iTunes is for the podcast support.  If Songbird can champion that, I'll abandon iTunes.

Not Only is Skreemr Integrated, But I Can Download Direct at the Bottom

There are some great things about Songbird that make it a contender in the media player market.  The one that most appeals to me is how it displays all media on the bottom of a web page you are browsing.  Say you are hitting up your favorite music blog.  Usually there's media floating around on the page and you have to scroll around to find it.  This feature collects all of the media at the bottom and allows you to work directly with the files.

Songbird also has some developmental and extensibility features that put it head and shoulders above the rest.  Around the 0.5 release they split out development of Songbird into four factions: Themes, Extensions, Web Development, and Core Development.  This provided a clear path for all different types of coders to contribute to the project.  The most exciting one to me is the Web Development portion because of the API they provide.  You can use the API to setup your own 'store' to sell music as opposed to the store that iTunes locks you into.  The other development factions mirrors that of the Firefox community and I think we all know how well that put Firefox ahead in terms of browser potential.

It's great to see Songbird hit 1.0 and I look forward to finally getting in there and digging around in the code.  Somebody needs to improve super large library performance.  I've downloaded the source and compiled it, also setting up the dev kit for extensions, but that's been in the days of TRAC as it now looks like to they switched to Deki Community Edition form Mindtouch.  Hello, Songbird, it's time we meet again, now that your finally out of your shell.

Yahoo! for me back in the day started out as the search engine to end all search engines.  Well, actually it was an index first before it became a search engine.  They competed with the likes of Alta Vista and came out on top.  When you're on top, the only thing you can do is expand your business.  And boy did Yahoo! ever.  They started spitting out products left and right.   I still use some of their products today.  Their mail and messenger application being among the set.

But with every neat and cool application that came out, there were some duds.  Their Groups community was cool but I never really took to it, even though I was active in a group for my Introduction to Artificial Intelligence class.  Yahoo! was the first to introduce the concept of a 'Profile' but it was always hard to find and never really consistent, which is the biggest problem with Yahoo! They branched out but could never keep things consistent across all of their properties.

I enjoy BrightKite thouroughly (follow me at http://brightkite.com/people/hokey) , and when Yahoo! came out with a competitor, Fire Eagle, I jumped in as soon as I could in the hopes of integrating that with my messenger profile and other areas of Yahoo!  But there was no integration at all.  This kind of fragmentation is what burned Rome down and I'm fairly certain that it also dropped Yahoo! down to where it is now.

I hope when Yahoo! finds a new CEO, I hope they start first with consolidating every property across Yahoo!  They are consistent in some places and they excel at those places.  Yahoo! Games is still very popular and the Fantasy Sports area is the best of its kind.  They are going to need some help, and they are taking a step in the right direction by implementing their Yahoo! Open Strategy.  Let's hope they turn it around.

I specifically remember an instance back in college where a programmer buddy of mine one day was touting a drum sequencer program for a Texas Instrument graphing calculator, from what I remember.  For some reason, with the people I hang out with, the integration of music and technology has always been there.  Checking out the videos from the link about, it seems like the ZOOZ folks share that same fascination.  Good luck to those guys.

Where will the boundaries stop?  There is a quiet buzz about the age of convergence, but it seems like devices are still split apart.  Granted the iPhone is pushing that boundry, but smart phones with Windows Mobile have been around for awhile.  You see netbooks this year as a new iteration of devices, so I wouldn't be surprised to discover that some company, big or small, build a custom hardware/software rig geared toward music creation on netbooks.  Really they are tiny XP/Linux machines anyway.

Maybe that would be a direction some other company can take to produce affordable, pro-sumer type equipment.  I'm looking at you Creative.  Much of the music nowadays is remixable, bedroom type production.  Perhaps a netbook with an iPhone interacting with it on top of a wireless remotted Nintendo DSi all controlling the massive rigs you see at Nine Inch Nails concerts is the wave of the future.  I certainly hope so.

Usually when projects from work come down my pike, I use ffmpeg to transcode video between formats.  I don't get that much exposure to the high powered equipment that the producers use to export video.  But when some deadlines must be met, I usually get the task of taking some media, whether it's from Beta, DVD, or others, and spitting it out to their requirements.

The two machines that compete for my time is a Windows 2000 workstation and a build of Ubuntu Studio Linux.  The nice thing about the W2k build is that I can capture video from Beta with relative ease.  For moving media around bitwise, the Linux build with ffmpeg works out way better.  Batch processing on the Linux machine makes it a snap to script up custom projects and let them roll.  What I haven't had to opportunity to do is to work with Theora.

Theora and Vorbis haven't had the kind of uptake MP3 has had in the media arena, mainly due to being late in the game.  When I take on projects, I'll still probably stick with ffmpeg.  My interest is piqueued however, and I may just drop in the new 1.0 release of Theora to see if I can gain any improvements compared to my other methods of turning out video.  That's the great thing about open source, you're free to work with and it gives you room for improvement for a low cost.